Give Your Skin an Intense Hydration Boost

Hada Labo Tokyo, the Japanese skincare brand that has taken the beauty world by storm, is finally available in South Africa. The number one selling skincare brand in Japan, Hada Labo Tokyo has become a firm favourite among skincare fanatics, with a product selling every two seconds worldwide.

The brand lives by the concept “perfect and simple”, which promises highly effective skincare products that are free from unnecessary ingredients or additives. Staying true to traditional Japanese minimalism, Hada Labo Tokyo products are filled with top quality, hard-working active ingredients your skin will love, but are free from fragrances, dyes, mineral oils and other unnecessary additives.

Two of their best-selling products have been recognised with highly covetable beauty awards: The Replenishing Hydrator received Good Housekeeping’s Beauty All Stars Moisturiser Award, and is currently the number one selling product in Japan, while the Skin Plumping Gel Cream received an award in the Most Effective Skin Plumper category from New Beauty Magazine.

What makes Hada Labo Tokyo products so sought-after and effective? Without a doubt, it’s their inclusion of Super Hyaluronic Acid, a proprietary ingredient unique only to Hada Labo Tokyo. A game-changer in the world of skincare, Super Hyaluronic Acid works in multiple layers of the skin to bring about major improvement in hydration, elasticity and plumpness.

Hyaluronic Acid is a substance that occurs naturally in the human body. It attracts and binds water, and is capable of holding up to 1000 times its own weight in water. By capturing water, it keeps skin smooth and plump, while ensuring it remains hydrated.  As we age, our skin cells produce less and less Hyaluronic Acid, resulting in drier skin with less elasticity. When skin is dry and unable to retain moisture, it also develops fine lines and wrinkles more easily.

To boost and retain moisture levels, plump the skin and keep it more elastic and stronger for longer, it is thus essential to incorporate a good quality Hyaluronic Acid product in your daily skincare regime.

Hada Labo Tokyo has taken Hyaluronic Acid one step further with the development of Super Hyaluronic Acid. This powerful combination of three types of Hyaluronic Acid was designed to restore and strengthen the skin’s natural hydrating abilities and youthful qualities.

Due to its triple action, Super Hyaluronic Acid anchors moisture to different layers of the epidermis to rehydrate skin at multiple levels, resulting in superior and long-lasting moisture retention. It replenishes the skin’s moisture levels, keeping it hydrated and less prone to wrinkling, while promoting firmness and elasticity. Skin texture and dullness are visibly improved and the look of fine lines, wrinkles and other signs of ageing are reduced.

Dr Catherine Hood, a skin expert at Hada Labo Tokyo says, “The different types of Hyaluronic Acid in the Hada Labo Tokyo Premium range work together with the large Hyaluronic Acid molecules moisturising the surface of the skin, but for deeper skin penetration smaller molecules are also necessary so they can work deeper into the skin.”

The Hada Labo Tokyo Hydration Range is designed for skins under the age of 40 and offers multiple moisturising and anti-ageing properties:

Hada Labo Tokyo Concentrated Water Serum

This serum has a moisturising formula that not only replenishes the skin’s moisture, but also helps it to retain moisture for longer. It reduces the visible signs of fatigue, leaving the skin looking healthy and feeling refreshed. Its deeply moisturising properties restore the skin’s youthful smoothness.

For optimum results, apply every morning and evening after cleansing (and before moisturising).

Suitable for sensitive skin.

Hada Labo Tokyo Moisturising Facial Sheet Mask

This soft sheet mask helps replenish the skin’s moisture and leaves it feeling soft and refreshed. It contains Super Hyaluronic Acid, which forms a smooth, moisture-locking shield to replenish and retain essential moisture in the skin.

Apply after cleansing and leave on for 15 minutes. Use 1 – 3 times per week for optimum results.

Hada Labo Tokyo Intense Hydrating Skin-Plumping Gel

This luxurious silky gel cream combines the skin-perfecting power of a serum with the intense hydration of a moisturiser to improve overall skin quality, restoring its natural smoothness and youthful bounce. It contains Super Hyaluronic Acid which instantly, deeply moisturises skin and plumps it from within. Over time, fine lines and wrinkles are minimised, elasticity is improved and skin texture is refined. Lightweight and fast-absorbing, the formula is non-greasy, non-comedogenic and suitable for all skin types.

Gently pat onto the face and neck twice daily after cleansing and after applying your Super Hydrator Lotion.

Hada Labo Tokyo Lotion No1 Super Hydrator

This light, watery lotion offers a unique Super Hyaluronic Acid formulation designed to hydrate by sealing water inside the skin, promoting moisture retention for healthy, radiant-looking skin. It has a non-greasy, serum-like texture that absorbs rapidly.

Apply morning and evening to cleansed skin. Follow with Intense Hydrating Skin-Plumping Gel.

Suitable for all skin types.

“Advice I would give as we go into the warmer months is to look at your skincare routine and ensure it comprises of three steps: Cleanse, hydrate and moisture. I can’t emphasise enough how important it is to have that hydrate step, to really get under the skin for the hydration hit, which will help avoid the skin feeling dry and dull,” says Dr Hood.

“It’s vital to take the right hydration steps to look after the skin as both oestrogen and collagen, which help to maintain the skin’s plumpness, moisture and firmness, start to diminish. Hyaluronic Acid is a key ingredient we should be applying to our face and body.”

Hada Labo Tokyo products are available from Clicks stores and Clicks online.

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Instagram: @hadalabosouthafrica

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